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Tor Myhren

Tor Myhren

Vice President of Marketing Communications, Apple

Before joining Apple in December 2015, Tor Myhren was the global chief creative officer at Grey, the man behind the talking eTrade babies, the Oprah car giveaway, and a slew of the most recognizable ads on television. He's been out ahead of the transition to digital for years, realizing that a commercial's success during the Super Bowl is as important as the YouTube views it racks up afterward.

The dialogue around Super Bowl ads has changed--it literally used to happen at the water cooler, and now, the minute an amazing ad hits, the Twitter world goes crazy.