As we go into 2011, the market meltdowns of 2008 are receding from view. This means that structural changes in the world are again capturing the world's attention. These longer-term developments are pointing to an even greater focus on sustainability as one of the defining characteristics of business success.
Green-home tech is great and all, but some of it is way too damned complicated. (Remote-controlled everything, no thanks!) Pure Sun bills itself as the analogue antidote: It's a table that doubles as a light source, using only the sun.
BP's PR efforts around the Deepwater Horizon disaster have pitted traditional media (such as TV and newspaper ads) against social media (such as the Boycott BP page on Facebook that has received close to a million "Likes" or the BP logo competition run by Greenpeace).