Earlier in the week, I was interviewed by Michael Krasny at KQED (our local public radio station) about BP's new CEO Robert Dudley and the more general question of CEO accountability. You can listen to the interview here if you like. To get ready for the interview, I took a bit of time to read up on the infamous outgoing CEO Tony Hayward—who even as he was departing, continued to stick his foot deep down his throat.
BP's marketing response to the Gulf oil disaster has been an unquestionable failure, thanks in large part to CEO Tony Hayward and his many callous remarks ("I'd like my life back," anyone?). But according to neuromarketing research company Innerscope, men and women don't hate Hayward's halfhearted apologies equally.