Their actions are making the competition--and customers--scratch their heads in wonder. But these leaders may not have a choice if they want to have a business tomorrow. Here's the inside story on how and why they've made their moves.
Roughly eight years ago, there was a nasty fight at 30 Rockefeller Plaza in New York. On one side was Roger Ailes, then - president and CEO of CNBC and its sister cable network, America's Talking. On the other side were NBC strategist Tom Rogers, NBC News president Andrew Lack, and NBC president Robert Wright. The fight was over a joint venture with Microsoft. (I know -- I was there, making the pitch with Ailes.)