Social media rant time: If you have nothing more than empty, self-serving drivel to share, social media only opens the door to telling more of the world, faster than ever before, how shallow you and your brand really are.
The Oscars remind us that, when it comes to branding, bold creativity--not committees or safe plays--wins the day. Brand identity expert David Brier and cartoonist Tom Fishburne break down what businesses can learn from Hollywood.
In their continuing series on "Hell in Business," brand expert David Brier and cartoonist Tom Fishburne shed light on the dangers that ensnare that elusive yet most rewarding of business assets: innovation.
The quality of Super Bowl ads often rivals the game itself, and yet every year brands will make missteps. Viewers will cringe, be bored, stop watching. Cartoonist Tom Fishburne sketches out the common stumbling blocks that leave brands writhing in the advertising pit of despair.