Todd Simmons

Vice President, Brand Experience and Design, IBM

Prior to IBM, Todd Simmons spent 10 years at Wolff Olins as principal and head of design, where he showed a unique capacity for convincing clients to sign off on bold solutions. Wolff Olins's work for the London Olympics was divisive--the firm itself describes the London 2012 logo as "unexpectedly dissonant"--but unquestionably attention getting. Simmons and his team also did notable work for a host of companies, including PricewaterhouseCoopers, Google, and Current TV.