Ever since CD sales collapsed, many musicians have had a terrible time making a career in music. With yet-to-be-named audience engagement capabilities, Tim Westergren says Pandora's soon going to change that.
Pandora's Tim Westergren and MOG's David Hyman agree that automobiles are slow, fractured, and generally a pain the tailpipe for web-powered services like theirs. And yet there's nowhere they'd rather be. Here's why.
"It's an interesting thing to consider," Westergren tells Fast Company. "The wild card here is music licensing." But legalities aside, his openness to collaboration speaks volumes about the future of music streaming services.
Pandora already acts like an all-knowing DJ. This week, it launched tools and tweaks to its Music Genome Project algorithm that could factor your friends' song choices into a streaming social megamix. Founder Tim Westergren and CTO Tom Conrad explain.