I'm never surprised when famous people behave badly. They're only human after all, and their behavior is usually not any different from the population at large. (Watch my video on this topic here.)
What continues to amaze me, however, is how oblivious they become to the prospect of getting caught and the tremendous damage this ignorance can do to a personal brand.I want to focus on Arnold Schwarzenegger, who admitted to fathering a child of a member of his household staff 14 years ago and the method by which he came clean.
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