Maintaining a positive public image is hard work for any person or company—but it's easier if you understand how to get out in front of the media. L.A.'s foremost PR rep to the stars Mike Sitrick reveals a few gems from his bag of tricks.
There's been much discussion about what Mark Zuckerberg and Facebook employees thought of "The Social Network." The picture it paints of their CEO isn't pretty, and such powerful storytelling penetrates the mind of pop culture. But the filmmakers did Mark Zuckerberg a favor.