Maintaining a positive public image is hard work for any person or company—but it's easier if you understand how to get out in front of the media. L.A.'s foremost PR rep to the stars Mike Sitrick reveals a few gems from his bag of tricks.
There's been much discussion about what Mark Zuckerberg and Facebook employees thought of "The Social Network." The picture it paints of their CEO isn't pretty, and such powerful storytelling penetrates the mind of pop culture. But the filmmakers did Mark Zuckerberg a favor.
E3, the mega-conference where next year's video games are unveiled for the press, has concluded. Microsoft and Sony are both turning to Wii-like motion controllers as a way to extend the life of video game consoles, and each revealed new games and hardware. Now that the dust has settled from the showdown, which platform came out the winner from the game extravaganza?