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Terri Kelly

Terri Kelly

CEO, W.L. Gore & Associates

For Terri Kelly, being the "un-CEO" is at the core of her management practice, even with 10,000 employees. The brand is best known for consumer products like Gore-Tex fabric and Elixir guitar strings, but it also sells a dizzying range of industrial products, from fuel-cell components to specialized plastics.

If ups and downs are not in your control, you have to focus on what you can control.