The user is king. It's a phrase that's repeated over and over again as a mantra: Companies must become user-centric. But there's a problem: It doesn't work. Here's the truth: Great brands lead users, not the other way around.
The jokers at CollegeHumor graduate to features with the July 9 VOD release of Coffee Town. Cofounder Ricky Van Veen and writer-director Brad Copeland discuss working outside of the studio system and the future of film.
Two guys who have made a few high-profile movies throw out 11 predictions on the future of entertainment, including a coming implosion. But also: no screens, no controllers, dreams as entertainment, and rebirth out of chaos.
If too many big-budget movies fail at the box office then two-tier pricing could hit cinemas: "$25 for the next Iron Man . . . $7 to see Lincoln," said Spielberg. Niche directors were too risky for Hollywood, and cable TV stations were more adventurous than film studios.