• B2B companies have traditionally been a bit of the laggards in social media unlike their consumer counterparts. Tne reason is that B2B doesn’t facilitate the instant easy connections with customers or prospects that B2C does so effortlessly. Consumers  for instance frequently define themselves by a brand. You have only to think of Apple’s cultural litmus test ads: I’m a Mac, I’m a PC. Can you imagine a business customer waxing ecstatic about Company X and its latest business process management software?

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  • B2B companies have traditionally been laggards in social media, unlike their quick-adopting consumer counterparts. One reason is that B2B doesn’t facilitate the instant easy connections with customers or prospects that B2C can do so well. Consumers, for instance, frequently define themselves by a brand. You have only to think of Apple’s cultural litmus test ads: I’m a Mac, I’m a PC. Can you imagine a business customer waxing ecstatic about Company X and its latest process-management software?

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  •   B2B companies have traditionally been a bit of the laggards in social media unlike their consumer counterparts. One reason is that B2B doesn’t facilitate the instant easy connections with customers or prospects that B2C can do so well. Consumers  for instance frequently define themselves by a brand. You have only to think of Apple’s cultural litmus test ads: I’m a Mac, I’m a PC. Can you imagine a business customer waxing ecstatic about Company X

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  • Next week, on May 20th and 21st, Mediabistro.com will hold its first conference – Mediabistro Circus.

    "Most conferences are dry and boring. That's why we're calling ours a circus," says mediabistro.com founder Laurel Touby.

    A gathering for creative content producers that is aimed at senior-level professionals, the 2-day event will include sessions on mobile technology, online video, social networking, blogging, digital publishing, and user experience design.

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  • Do you ever get the feeling that you're writing graffiti in cyberspace?

    I get this disconnected feeling when I post a status update on Facebook, Twitter or LinkedIn. There's certainly an art to writing a one sentence blurb that expresses something about your life, perspective or the world around you. But is there a point to status updates? Is it merely a social convenience or could it advance your career?

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  • Do you ever get the feeling that you're writing graffiti in cyberspace?

    I get this disconnected feeling when I post a status update on Facebook, Twitter or LinkedIn. There's certainly an art to writing a one sentence blurb that expresses something about your life, perspective or the world around you. But is there a point to status updates? Is it merely a social convenience or could it advance your career?

    Read More »

  • Although there are currently an estimated 56 million regularly updated blogs, not all blogs are created equal. A new survey released by PR firm Edelman and the blog search engine Technorati revealed which blogs are the most "influential." The study, which ranked blogs based on the number of links they received from other blogs, caused a great deal of controversy when it was released last week.

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