Steve Cannon, newly minted CEO of Mercedes-Benz USA, got his leadership skills from his time spent in fatigues. Though you won't find him telling staff to drop and give him 20, he is leading a charge into new tech territory and looking for a few good Gen Y customers to buy into the heritage brand.
This Super Bowl, Mercedes translated its century-old brand to younger audiences through social media—and with the help of tennis superstar Serena Williams, Fall Out Boy's Pete Wentz, and Run-DMC's Rev Run.
Unlike many of the automakers exhibiting at this week's Detroit Auto Show, Mercedes-Benz isn't putting all of its sustainable eggs in the hybrid and electric basket. Instead, the automaker is pumping research and development dollars into diesel, hybrid electric, and fuel cell technology, with 10 billon euros spent on alternative fuel train technology in the past year.