It's the Nerd Super Bowl—Ken Jennings (winner of 74 consecutive Jeopardy! episodes) versus Brad Rutter (winner of several tournaments of Jeopardy! champions) versus IBM's natural-language processing prodigy, Watson. The last time an IBM supercomputer challenged a human opponent, chess champion Garry Kasparov resigned in tears.
In the October issue of the magazine FastTalk, Fast Company interviews six political strategists to learn about how they study what you eat, drive and where you shop - and how this is making them more efficient at predicting how you vote.