"It's not ten years, not five years away, it's a couple years away—tops—where social is literally so imbued into the experience that it's just another ranking factor like anything else," says Stefan Weitz, director at Bing.
Search for "New York Times" on Google, and you'll get 126,000,000 results (in about 0.14 seconds). Search the same query on Bing? Prepare for 491,000,000 results. Not only are these numbers highly misleading, they're also pointless.
Google's shouting loudly about it's new almost-as-fast-as-you-think Instant search powers, and it is indeed clever. But a programmer worked out how to do this for Microsoft a year ago. Could Bing have beaten Google?