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Stefan Olander

Stefan Olander

VP of Digital Sport, Nike

Recognizing that we humans thrive on recognition, Stefan Olander's goal was to create a device that keeps everyone, not just runners, motivated and active. He is the project lead on FuelBand, an innovative product that integrates fitness with digital media.

My 12-year-old son is into tae kwon do. I saw this incredible pride when he got a new color belt--Dad, I made it to blue!' That just struck me. We're propelled by recognition.