Digital Domain Productions's Ed Ulbrich is the man most capable of bringing the Gipper to life for the Republican National Convention. He didn't. But since reverse aging Brad Pitt in Benjamin Button and resurrecting Tupac for Coachella, he's become the de facto agent for dead icons.
What does a gangster rapper turned reggae artist have in common with the founders of YouTube, Facebook, and Flickr? He's borrowing a move from the Silicon Valley startup playbook—he's pivoting. Meet Snoop Lion.