Would girls really opt for pink
(a color considered highly masculine up to the 19th century) and boys
veer towards the Lego aisle if the world didn't continually tell them
they were hard-wired to do so?
[This is the fourth post in a series by Smart Design. Click here to read the introduction. — Ed.]
Last week, I wrote about how to evoke personality through design to help satisfy the contradictory, natural preferences in each gender. Another method to designing transparently is to understand a woman’s unique priorities regarding the people in her life. Women are motivated to spend time and effort on people.