Consumers are obese, but not in the way you might think. They’re over-served and over-branded. They’re stuffed to the gills with logos.
The average U.S. supermarket, one right down the road from you, sells as many as 50,000 products. There are 16 varieties of Tropicana Pure Premium juices alone, for example, and PepsiCo will probably up it to 30 before long. That’s over-service. We don’t need it.
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