There is an entire generation of drinkers too young to remember the watery wasteland of beer before Sam Adams, the full-flavored brew that tickled America's taste buds and inspired a nation of craft brewers. Founder Jim Koch tells Fast Company how his brew reinvented the industry—and how The Boston Beer Company is now helping other entrepreneurs get a leg up.
Businesses are economic as well as human entities, and need to be built on a solid base of sustainable competitive advantage. Culture can reinforce strategy, but it can’t prevail if a strategy is poorly conceived or the company faces competitors with superior strategies, resources, and positioning.
Gracie Jiu-Jitsu is the Nike of self-defense. It has reached a level of notoriety as the most effective, fastest growing form of self-defense that people are learning to confidently protect themselves—executives are even starting to reference Jiu-Jitsu moves in business conversations.