Why do we feel a stronger affinity to some companies more than others? You know the ones I'm talking about, companies that make your face light up when a friend asks you about them. It's more than just fancy marketing pitches or a few cool products.
To say Jonathan Kay, Ambassador of Buzz for Grasshopper.com, is passionate about Brand Loyalists would be an understatement. This week, I'm lucky to be joined by Jonathan as he presents a compelling case for why Brand Loyalists are critically important to your business and shares two proven strategies for building your own army of followers.