We tested 8 campaign ads from 4 key election contests with more than 500 voters using technology to capture their moment-by-moment reactions. The ads were all about positions on the jobs and the economy, and the results were surprising.
Media coverage of the midterm elections has painted a picture of two parties, irreconcilable in nearly all respects. But are they? We selected a handful of Democratic and Republican campaign ads from across the country, and tested them for the second-to-second, gut reactions of 560 American voters.