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Shaquille O'Neal

Shaquille O'Neal

Analyst, NBA

Shaquille O'Neal, one of the greatest basketball players of all time, is also a powerhouse one-man brand: TV and movie star, investor, pitchman, and host of the Emmy-award winning Inside the NBA.

Magic Johnson told me in 1996, 'It's okay to be famous and be well liked, but you got to start owning things.