"The business case for generosity is really something that is multifaceted. For some people, it's just about doing the right thing; for other people, it's about how do you drive your brand as a company; and for other people, it's about revenue and it's about growth. At the end of the day, it's really about wanting to bring people together. At PWC, it's wanting to come together, regardless of why, but really have a generous spirit and see what we can do when we are all together." -- Shannon Schuyler
The following article by Jiayan Huang from The Ticker is an excellent example of the current trends in Corporate Social Responsibility. It highlights the importance of volunteerism through the employer as a benefit that displaces 'salary as king'.