In 1960, Jerome McCarthy got a bright and amazingly resilient idea. All the components of a marketing strategy could be reduced to just Four P’s (Product, Price, Place, and Promotion), the 32-year-old marketing professor claimed.
For many young people, law school or a job in finance seems like a safe bet. In his new book, Smart People Should Build Things, Venture for America founder Andrew Yang argues that the economic potential of individuals and America alike instead relies on risk takers who choose a different path.
It’s real beef, it just wasn’t grown with any cows involved. After hundreds of thousands of dollars in investment (some from Sergey Brin), a panel of tasters ate a test-tube burger. How did they find the fast food of the future?