For creating the world's first app album. Bjšrk tapped interactive design guru Scott Snibbe to create the phantasmagoric iPad app for Biophilia, her first full-length album in four years, immediately positing it as a new-media model for fellow recording artists.
Just a few weeks ago, app-design artist Scott Snibbe figured out a way to port his best-selling Gravilux app to the slow, unglamorous Kindle Fire. But wouldn'tcha know, now he's gone and updated the original iOS-only version with new features which ensure that, as usual, the iThing-owners of the world get the best stuff first. (I say this with a begrudging sigh as the owner of an Android phone.)
Amazon's "not an iPad," also known as the Kindle Fire, has been somewhat damned by faint praise since its debut. It's cheap and a great gateway for buying a lot of stuff from Amazon, but "almost the entire interface," writes Instapaper creator Marco Arment, "is sluggish, jerky, and unresponsive." So why on earth would a world-class multimedia artist like Scott Snibbe—who helped develop Bjork's "Biophilia" app — want to port one of his immersive iPad creations to the Fire? Because, apparently, he can do so without making it suck.
A new album release by Björk almost always means some interesting design experiment sprung on the world — whether it's her outfits, music videos, album art, or the music itself. Her latest, Biophilia, ups the ante by offering an interactive experience of the album comprising 10 apps (enclosed within a "mother" app), one for each song. The theme of the album is ambitious, too: life, the universe, and everything, to put it simply. (When your promo video is narrated by legendary naturalist-filmmaker David Attenborough, you'd better aim high.)