Marvel Entertainment wrested the digital comics spotlight back from rival DC with an audacious new initiative the company calls "ReEvolution," announced at SXSW over the weekend. Is it a step forward for the medium, or just for Marvel's business priorities?
We tend to talk about "the media" as a monolithic force of nature, like mountains or the wind -- but it's a fallible human endeavor, constantly mutating in unpredictable ways. That's the guiding principle of NPR's On the Media, and also the premise of a new book by that show's host, Brooke Gladstone, called "The Influencing Machine." But this is not your father's media manifesto: Gladstone conceived it from the start as a comic book, and she's a character in it herself.