TaskRabbit was once a quaint company with a reasonable ambition of connecting people who had spare time with paid errands. Then it went to Silicon Valley and was respun as "revolutionary." But does it help?
"Scott Griffith, CEO of Zipcar. He has taken an early-stage startup all the way through IPO. He's seen everything. Those are the types of mentors that I lean on when I'm making big, strategic decisions."
There's a fine line between very good and magnetic—a product that's irresistible to customers of many stripes, and preferred many times more than its closest competitors—and often the only way to cross it is to experiment and iterate.