Saul Bass. Before I ever met him, before we worked together, he was a legend in my eyes. His designs, for film titles and company logos and record albums and posters, defined an era. In essence, they found and distilled the poetry of the modern, industrialized world. They gave us a series of crystallized images, expressions of who and where we were and of the future ahead of us. They were images you could dream on. They still are.
"Saul Bass: A Life In Film & Design" (Laurence King, 2011) is the first definitive book on the legendary designer and his work. In the foreward, excerpted below, director Martin Scorsese zooms in on what made Bass great.
LIGHTS! CAMERA! ADVERTISING! The results are in from the first big holiday weekend movie sales, and the Hollywood frenzy for marketing the season's films is in high gear.
Major ad campaigns are blasted across giant billboards, high impact commercials are interrupting Monday Night Football, trailers appear on our mobile devices and postage stamp size ads are all over websites.