There is an entire generation of drinkers too young to remember the watery wasteland of beer before Sam Adams, the full-flavored brew that tickled America's taste buds and inspired a nation of craft brewers. Founder Jim Koch tells Fast Company how his brew reinvented the industry--and how The Boston Beer Company is now helping other entrepreneurs get a leg up.
In honor of our Fast Cities Breakfast coming up on June 22, we spoke with Portland mayor Sam Adams, who, in his first State of City address last February, vowed to make Portland "the most sustainable city in the world."
Beer is one of the world's oldest beverages, and in the millenia of human civilization nobody has pushed it to the extremes of Sam Adams' founder Jim Koch. He has twice upped the ante, creating the strongest beer, a triple bock in 1994, and again with Utopias in 2002, which weighs in at an astonishing 54 proof.