• We have explored many facets of Gen Y. We identified key attributes and mindsets, examined Gen Y in the workplace and developed effective marketing strategies. To take a deeper look into the social networks of the up-and-comers, we spoke with Ryan Paugh, the co-founder of Brazen Careerist. Brazen Careerist is a career We have explored many facets of Gen Y. We identified key attributes and mindsets, examined Gen Y in the workplace and developed effective marketing strategies.

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