Think you could win a marathon? Or even place in the top five? Doubt it. But Asics welcomes you to try. The good news, dear, lazy reader, is that you don't even have to run 26.2 miles.
Asics recently commissioned the creative agency Vitro to install a 60-foot-long video wall of Ryan Hall, America’s best marathoner, zooming along at race pace, in the Columbus Circle subway station in New York. Plucky bystanders were then invited to race against him.