Russell Wallach is the president of LiveNation, where he oversees all the marketing and sponsorship programs at the music giant. Previously, Wallach served as a senior vice president of national sales and marketing for Clear Channel Entertainment.
When designing your music marketing strategy, consider going one step beyond the event, and give fans a channel to re-engage with your brand. This could happen via Facebook, Twitter, or other digital communities. Leverage artist affinity to connect to them, and provide exclusive and added value such as content and access to keep them in the fold.»