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Rufus Griscom

Rufus Griscom

Cofounder, General Manager, Babble Media

Rufus Griscom is one half of the founding duo behind Babble Media, a Disney-owned parenting site. And because you can't have a child without engaging in another activity, he's fittingly the founder of Nerve, the pioneering sex blog.

Something that's been risky for us--and everyone in the online space--was making the decision to push content out to other platforms such as Facebook or the Huffington Post. That was scary at first. We worried, Are we giving away the baby? But we've concluded that it really is the right approach.