It's easy to say that this election is about the economy, from jobs to taxes to outsourcing. But a closer look at the midterm election ads that test best shows that voters don't just want to talk about the economy. They want to talk about the future, where we are headed, and how we are going to get there.
Part III of the series "America Reacts". Michael Maslansky examines viewer's reactions to political ads by Bobby Bright, Jim Marshall, Cedric Richmond, Christine O'Donnell, Bill Owens, Chet Edwards and Blache Lincoln.
We tested 8 campaign ads from 4 key election contests with more than 500 voters using technology to capture their moment-by-moment reactions. The ads were all about positions on the jobs and the economy, and the results were surprising.
Media coverage of the midterm elections has painted a picture of two parties, irreconcilable in nearly all respects. But are they? We selected a handful of Democratic and Republican campaign ads from across the country, and tested them for the second-to-second, gut reactions of 560 American voters.