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Ronen Zohar

Ronen Zohar

CEO, Sabra

If Ronen Zohar has his way, hummus will become a staple snack next to the peanut butter and jelly in your fridge. In 2007, PepsiCo bought half of Sabra and soon started distributing the stuff nationwide; since then, the company's revenue has grown 400%, to more than $373 million a year.

I need to explain to the people what to do with the hummus.