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Rewarding Trash: RecycleBank's Ron Gonen has big plans. | photo illustration by Matthias Clamer
  • Jetsons-style applications, from companies like RecycleBank and Agilewaves, that measure just what we're consuming have become the hottest trend in sustainable business. Such systems give people information that rivals what Wal-Mart has of its supply chain. But can the energy savings trump the privacy hit?

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