There’s a fascinating article about leadership in the June issue of Harvard Business Review that has a lot of relevance for personal branding.
The author, Roger Martin, observes that we’re drawn to the stories of great leaders in part because they “implicitly promise that we can achieve the success of a Jack Welch or a Larry Bossidy” – if we could only learn to act just like them.
But just focusing on the actions of great leaders misses the point. The secret, according to Martin, is not what a leader does but how he thinks.
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