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Robert Andersen

Robert Andersen

Creative Director, Square

Robert Andersen is the creative director at Square, which has become as well known for its industrial design as for its dead-simple digital services. Its secret sauce has been ridding pain points from the traditional process merchants had to endure to begin accepting payments at their businesses, as well as a commitment to simplification, the result of blurring the lines between design and engineering.

I would say that engineering really is all about design. Even when I'm designing an API, for example, I think of it as a user interface.