Call me behind the times, but I'd never seriously considered cultivating my brand. It took 17 years working in print media and an assignment covering Morgan Spurlock's "Greatest Movie Ever Sold" to figure it out.
Starting Monday May 10, Fast Company will have a new star on the team: Rick Tetzeli, 48, joins us as executive editor. Rick has a unique background. He was the top editor at Entertainment Weekly for six years and previously was an editor at Fortune, where he oversaw technology coverage and had a meteoric rise to the No. 2 position.