The Wii U starts at $299 with 8GB of flash storage and is available Nov. 18. It also comes with the GamePad, a hybrid joystick-tablet that radically changes gameplay—and maybe even the way you watch shows and movies.
For video game buyers, it's the most wonderful time of the year: A plethora of top-notch titles beg for you bottom dollar—every game from "Modern Warfare 3" to "Super Mario 3D Land." Among game makers, there's an epic battle raging that would rival any on-screen action.
Nintendo of America president Reggie Fils-Aime talked with Fast Company about the state of the company, the gaming giant's holiday season plans, and the coming launch of the 3DS handheld. Fils-Aime also says Nintendo's original approach to motion control versus their competitor's new products is still superior.
At this year's E3 I sat down with Nintendo of America President and CEO Reggie Fils-Aime. What is the strategy behind the Nintendo 3DS? And what does he think about Sony and Microsoft getting into motion controls?
For the past several years, Nintendo executives have been touting such books as "The Innovator's Dilemma" and "Blue Ocean Strategy" as a way to explain why they've been zigging while everyone else zagged. That's why at last month's Electronic Entertainment Expo, when Microsoft and Sony finally zagged with camera-based control systems for their respective video game consoles, attendees should not have been surprised when Nintendo zigged with the Wii Vitality Sensor: a hardware device that will monitor your heart rate for as yet unspecified interactive applications.
We canvassed the experts, analyzed the products, and crunched the numbers. From visionary upstarts to storied stalwarts, here are companies that dazzle with new ideas — and prove beyond a doubt how business is a force for change. We call them the Fast 50.
Mark Borden, Bill Breen, Jeff Chu, Josh Dean, Rebecca Fannin, Amy Feldman, Charles Fishman, Paul Hochman, David Kushner, Mark Lacter, Robert Levine, David Lidsky, Ellen McGirt, Danielle Sacks, Chuck Salter, Elizabeth Svoboda, Linda Tischler
Unless you're an avid gamer, you've probably never heard of Reggie Fils-Aime. But if you are a member of the brand cult otherwise known as Nintendo, Reggie is nothing less than a demigod.
Actually, his title is "chief marketing officer" — a post that at some companies is looked upon as the employment equivalent of a rounding error. Nintendo's customers, however, see something else entirely in Reggie Fils-Aime.