Unless you're an avid gamer, you've probably never heard of Reggie Fils-Aime. But if you are a member of the brand cult otherwise known as Nintendo, Reggie is nothing less than a demigod.
Actually, his title is "chief marketing officer" -- a post that at some companies is looked upon as the employment equivalent of a rounding error. Nintendo's customers, however, see something else entirely in Reggie Fils-Aime.
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