Buy a pair of Thinx and you'll be putting on underwear that looks good and is ingeniously designed. More importantly, perhaps, you'll be helping girls in Africa to not let their periods disrupt their lives. Here's the story behind the social innovation.
When your current choices are hot thongs or embarrassing granny panties, there's room for innovation. The founders of Thinx reveal their approach, and why your underthings have an important social mission.