Philip Rosedale is the founder of Coffee and Power, a mobile service that enables people to help others nearby get their work done. He also founded the popular virtual world Second Life.
Anecdotally, the virtual meeting space allows people to establish friendships in business context and get closer to one another. You don't have real eye contact. And meetings are significantly less threatening. The sense of threat we have in real world meetings just isn't there in the virtual environment.»