• If you want to create positive personal impact, you need to do three things: 1) Create, develop and nurture your unique personal brand; 2) Dress for success; and 3) Know and follow the basic rules of etiquette.

    Today I’d like to tell you the story of Peggy Williams, a woman with a very unique personal brand. Peggy just retired after 10 years as President of Ithaca College. Ithaca is an elite liberal arts institution. Ithaca is expensive and hard to get into. You might expect that the Ithaca president would be conservative and a bit of a stuffed shirt.

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