Sarah Joseph, the creator and editor of Emel, a Muslim lifestyle magazine, shared a telling story in her presentation Dialogs With/In Islam this afternoon. She showed a slide for a commercial, what appeared to be a straightforward ad for bleach. On the left is a pair of light green socks; in the middle, a washing machine; on the right a pair of clean white socks. A + B = C. Got it? In the Arab world, nobody did. They read right to left. So the ad made no sense ("Green dye? Right, I'll rush right out and buy some.").
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