I’m reading one of the most lucid business books I’ve come across in quite some time.
It’s Out of Poverty by Paul Polak, founder of International Development Enterprises. In it, Polak outlines a number of compelling reasons why businesses must consider the burgeoning market of the world’s other 90 percent – the percentage of the world’s population that is poor. I’d recommend reading the book to learn first-hand about the practical ideas he offers that I believe would present viable approaches for any business — from socially-directed organizations to corporate multinationals.
The vast majority of designers put their talent to where the money is: crafting products and services that aim to beguile the richest 10% of the world's population. Nothing wrong with making a living. But could the tens of thousands of designers who fashion things that appeal to people's desires—rather than fulfilling their needs—be missing an opportunity to break into a much, much bigger market? Paul Polak certainly thinks so.