Paul Newman will be remembered for many things -- acting, philanthropy, race-car driving. I will always think of him as an incredibly astute marketing guy.
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About ten years ago, I was lucky enough to visit the Newman's Own offices in Westport, Conn., and interview its president, Tom Indoe (interview here). After the interview, Tom gave me a tour of the place, including Paul's office. He wasn't there at the time, so my fondest memory is simply a small sign tacked to the wall that read: