How do great managers cultivate excellent performances so consistently? Sometimes it's about moving a star into a supporting role. We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from "First, Break All the Rules" (1999) by Marcus Buckingham and Curt Coffman.
Paul Newman will be remembered for many things — acting, philanthropy, race-car driving. I will always think of him as an incredibly astute marketing guy.
About ten years ago, I was lucky enough to visit the Newman's Own offices in Westport, Conn., and interview its president, Tom Indoe (interview here). After the interview, Tom gave me a tour of the place, including Paul's office. He wasn't there at the time, so my fondest memory is simply a small sign tacked to the wall that read:
September 27 - It is particularly poignant to hear of Paul Newman’s death after spending three days of an immersion at the Clinton Global Initiative (CGI) with people who devote their lives to service and philanthropy. Dahlia Lithwick wrote a beautiful tribute to Newman in Slate, quoting him on his reasons for creating the Hole in the Wall Camps:
You know him as Cool Hand Luke, Butch Cassidy, and — last but not least — the Salad Dressing Guy. But you may not know that actor Paul Newman is also a pioneer in outsourcing. In a good way, of course.
In fact, the Newman's Own business model is a great example of the sometimes strong link between innovation and altruism.