Warm or cool leads generated by marketing are typically just annoyances to sales people--ones that get in the way of their "real" work. Here's how smart companies handle CRM and their marketing and sales teams to put a stop to the waste and increase revenue.
So the old adage of "follow your passion and the money will come" may not be the best advice after all. Changing creative gears and adding heat may be more practical strategies for success. These stories and more in this week’s top 10.