Maintaining a positive public image is hard work for any person or company—but it's easier if you understand how to get out in front of the media. L.A.'s foremost PR rep to the stars Mike Sitrick reveals a few gems from his bag of tricks.
In marketing and advertising, there's a thin line between success and failure. Campaigns like Wendy's "Where's the Beef" or "Old Spice Man" land on the right side of quirky, funny, and not-quite-insulting-enough to get people riled, while still getting attention and building buzz. These campaigns fell on the wrong side of that line.
About 100,000 people have downloaded the social video sharing app in the last few days alone. And cute puppy clips aren't the only draw. With mobile-friendly max clip lengths of 15 seconds, Viddy's part Twitter, part Instagram, all the rage.
A couple years back, maybe the hottest internet start-up category was user-generated porno sites—places such as as PornHub, which allow users to upload their porno stashes. How's that working out? Quite well, as this infographic by Woorkup shows:
In this Q&A with Stacy Perman, author of "In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules," we uncover how the West Coast chain is shaking up the fast-food industry—one "animal style" burger at a time.
It's not just Project Runway contestants that hope to get into Young Hollywood's good graces: If The White House Correspondents' Dinner this year was any indication (The Hills' villains Heidi Montag and Spencer Pratt were among President Bush's honored guests), the nation's political elite also aims to play nice with reality TV stars, party-prone socialites and other E! Channel regulars.
You won’t find me bashing Paris Hilton or her ilk on this blog. As
someone who barely watches TV, her brand of reality-show insta-celebs
barely register on my consciousness. However, I do dwell in the PR
world, the internet world, the social media world…and when you screw
around in that world, I consider you fair game.