With so many companies in the past few years talking about producing online video and other forms of "branded entertainment," I'm amazed by how people often talk about these trends as if they are new. Radio and early television was full of "product placement" and shows produced directly through the subsidy of major brands, such as The Philco Playhouse and Texaco Star Theater.
On the surface book-selling seems sleepy. But just recall O.J. Simpson’s recent tome which cost publishing titan Judith Regan her job at Harpers Collins and suddenly it’s a blood-sport. Ethical questions aside, his book would have…err…killed the competition.
O.J. is Black, but his book wasn’t considered a "Black" book. It could have been. Race has clearly been the driver of his seemingly never-ending story.