You may think you’re talking the language of your potential customers or clients, but in reality you may not be making your point any more clearly than a sign that reads: “Please use the escalator on your behind.”
Twinkies have been the butt of jokes in shows like "Family Guy" and movies like "Wall-E." Any brand faces challenges, but if it's carefully built, it can be strong enough to sustain almost any bad press. Here's how to make sure your personal brand is up to the Twinkie standard.
Ever try to subscribe to HBO without getting Showtime as part of the deal? Didn't think so. Bundling is catching on beyond cable companies and, if done correctly, can help you boost sales and increase customer satisfaction.
Personal attention motivates, inspires, and engages people. Most importantly, it makes them buy from you. If you aren't giving your full attention to clients, it can cost you a lot more than a sale, as these cautionary case studies show.
Apple has achieved what every business owner dreams of: the ability to charge premium rates customers trip over themselves to pay. Apple has successfully refused to compete on the basis of price--and you can too, if you apply its principles to your business.