While some companies do make revolutionary products, your best bet is to create amazing customer experiences, says Nick Friedman, president of College Hunks Hauling Junk. You do that by focusing not on your customers, but your employees.
Earlier this month I interviewed Nick Friedman, co-founder of College Hunks Hauling Junk. Nick and his partner Omar wrote Ten Business Commandments in their book "The Effortless Entrepreneur." Here are my personal favorites.
When Omar Soliman and Nick Friedman, recent college grads, started collecting unwanted junk, they were out to build an empire. But two years later their business College Hunks Hauling Junk was struggling. So they had a conversation than switched their mindset and turn them instantly onto a new growth path.