Marketers are confused these days. The things that have worked for decades aren’t working anymore. Can you imagine if you worked for 30 years in your given vocation and then, almost over night, all the rules changed?
In truth, marketing is only now becoming what it truly should have
been - a conversation. Less lies, less spin. Marketers have been
shoveling marshmallow fluff down the mouths of Americans and telling
them it’s broccoli. And suddenly, as quick as you can confuse
metaphors, we find that the emperor has no clothes.
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